Celine Delasalle  

Co-Founder  

Kidibank™ – financial learning, goals-reaching and screen time management app

Anisha Surtani
What her businesses do

Kidibank™ is your family’s one-stop financial learning, goals-reaching and screen time management app. Kidibank™ has been designed to accompany the psycho-social development of your children, to shape and guide their sense of competence and behaviours so that they are able to attain achievable goals, successfully reaching milestones, acquiring healthy and positive habits to allow them to acquire essential life-skills and face new life challenges with a positive self-esteem.

Her business journey and how she arrived at the business ideas and started her own businesses

After working in the corporate world for over 10 years, my partner and I decided that we could create our own agency and work within our values. We have been running a boutique Marketing, Communications and Design agency for over 11 years working with international clients. Last year, we decided that 7 was a good age to introduce the concepts of finance to our daughter and tried many approaches and tools, none of which were satisfactory, consistent or actually engaging for her or us. We set out to create a tool/app for parents to be able to introduce the concepts of earning, budgeting, spending & saving whilst promoting life-skills, family life participation & personal objectives and managing screen time. It has been a fantastic journey for our family to demonstrate to our daughter that a “problem” was actually an opportunity for an idea to come to life.

What she finds most rewarding about having her own businesses

To be able to bring successful ideas to life

How she approaches being a mum and an entrepreneur

I found the early years to be challenging as it felt that I was always catching up either on the work front or being a present mum. I try to establish time boundaries and stick to them.

The biggest challenges she has faced in her business
Our clients have very high expectations and defined timings. Being available at all times can sometimes be stressful so is planning breaks and holidays.
How she overcame those challenges

Our clients have very high expectations and defined timings. Being available at all times can sometimes be stressful so is planning breaks and holidays.

What do you celebrate as accomplishments in your business?
Seeing an idea become a reality (product, campaign, app…)
Advice to mums considering entrepreneurship
Be prepared to juggle and above all look after yourself

Visit Celine’s website

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